The present era is the era of human resources competition, talent is the basis for the survival and development of enterprises, and the traditional employer era has been declared to end with the development of market economy, and large and medium-sized enterprises pay more and more attention to the construction of human resources. At the same time, more and more enterprises pay attention to "people-oriented" in human resource management, pay attention to the construction of enterprise employer brand, and build their own employer brand while building enterprise brand, in order to better attract and retain excellent talents.

如何吸引和保留人才，我们认为可以从以下几方面加强：

How to attract and retain excellent talents can be strengthened in the following aspects:

一、企业文化留人，各行各业都有各自不同的行业特点，同时每家企业都有自己的企业文化，企业文化是一种软实力。随着企业规模的扩大，企业管理者越来越多得关注企业文化的建设。企业文化的导向功能、凝聚功能、约束功能、激励功能、调试功能辐射功能是不容忽视的，其中特别是凝聚功能。

1、 Corporate culture keeps people. All walks of life have their own characteristics. At the same time, each enterprise has its own corporate culture, which is a kind of soft power. With the expansion of enterprise scale, enterprise managers pay more and more attention to the construction of corporate culture. The guiding function, cohesion function, restraint function, incentive function, debugging function and radiation function of enterprise culture can not be ignored, especially the cohesion function.

企业文化以人为本，尊重人的感情，从而可以在企业中造成了一种团结友爱、相互信任的和睦气氛，强化了团体意识，使企业职工之间形成强大的凝聚力和向心力。共同的价值观念形成了共同的目标和理想，职工把企业看成是一个命运共同体，把本职工作看成是实现共同目标的重要组成部分，整个企业步调一致，形成统一的整体。这时，“企兴我荣，企衰我耻”成为职工发自内心的真挚感情，“爱企如家”就会变成员工的实际行动，真正做到“家的感觉真好——企业文化留人”。

The enterprise culture is people-oriented and respects people's feelings, which can create a harmonious atmosphere of unity, friendship and mutual trust in the enterprise, strengthen the sense of group, and form a strong cohesive force and centripetal force between the employees of the enterprise. The common values form a common goal and ideal. The staff and workers regard the enterprise as a community of common destiny and their own work as an important part of realizing the common goal. The whole enterprise is in step and forms a unified whole. At this time, "I am proud of the prosperity of the enterprise, but I am ashamed of the decline of the enterprise" has become the sincere feelings of the employees from the heart, "love the enterprise as home" will become the actual action of the employees, and truly achieve "the feeling of home is good - corporate culture keeps people".

二、事业留人，每个人都有自己的职业规划有自己的人生理想工作目标，特别是一些中人才，事业成功是每个人的梦想。人的大部分时间都在工作，随着现在人的价值体系的发展，在要求满足基本生活需要的同时，考虑更多的可能是个人价值的体现，工作环境、工作发展空间、人际关系、个人能力提升等都会考虑在内，这些也都是人力工作必须要正式的问题，努力做到“工作并快乐着——事业留人”。

2、 Career retention, everyone has their own career planning, has their own ideal work goals, especially some high-level talents, career success is everyone's dream. People spend most of their time working. With the development of people's value system, they need to meet the basic needs of life, and at the same time, they should also consider the embodiment of personal value. The working environment, work development space, interpersonal relationship and personal ability improvement will be taken into consideration. These are also the formal problems that human resources work must have, and strive to "work and be happy" It's about keeping people in business. ".

三、制度留人，无规不成方圆，大到一个小到一个组织都有适合自己的规章制度，如果没有规章制度社会将混乱不堪，制度在规范人们行为的同时也会给人以希望和激励，规章制度面前人人平等。企业也是如此，特别是大中型企业必须有完整的、齐全的、适合本企业的规章制度来规范企业员工行为，员工严格按企业规章制度执行，有完备的企业制度做支撑。做到“无规矩不成方圆——制度留人”。

3、 If there are no rules and regulations, the society will be in chaos if there are no rules and regulations. The system can not only regulate people's behavior, but also give people hope and encouragement. Everyone is equal before the rules and regulations. Enterprises, especially large and medium-sized enterprises, must have complete and complete rules and regulations suitable for their own enterprises to regulate the behavior of employees. Employees should strictly follow the enterprise rules and regulations, and have complete enterprise systems as support. To achieve "no rules, no square circle - system to retain people.".

四、薪酬留人，薪酬是员工工作首要考虑的要素，企业在调查同行业薪酬水平的基础上，薪酬要保证基本薪酬“吃得饱”，奖金“干得好”，福利“走不了”，体现薪酬上的竞争力，特别是对一些稀缺人才方面，企业多出一块钱他们创造给企业的价值可能要多出一百块钱，保证“钱要用在刀刃上——薪酬留人”。

4、 Salary retention, salary is the most important factor of employees' work. Based on the investigation of the salary level of the same industry, the enterprise should ensure that the basic salary is "enough to eat", the bonus is "well done", and the welfare is "unable to go", reflecting the competitiveness of salary. Especially for some high-end and scarce talents, if the enterprise gives more than one yuan, they may create more value to the enterprise Give 100 yuan to ensure that "the money should be used on the edge of the knife - pay to retain people.".

五、感情留人，人是感情的动物，而且是感情丰富的动物，在一个环境久了，在一个团队久了，合作的时间长了，都会舍不得的。就像员工生日，企业通过广播为员工献上一份生日的祝福；员工生病了，公司领导一句关怀的话语，就会使员工倍感亲切，团队间大家相互帮助合作营造一种和谐的工作环境，做好“得人心者得天下——感情留人”。

5、 Feelings stay, people are emotional animals, but also emotional animals, in an environment for a long time, in a team for a long time, cooperation for a long time, will not give up. Just like an employee's birthday, an enterprise presents a birthday blessing to its employees through radio; when an employee is sick, a caring word from the company's leader will make the employee feel more cordial. All members of the team will help each other to create a harmonious working environment and do a good job of "winning the people's heart will win the world - leaving people with feelings".