The current era is the era of human resources competition. Talents are the foundation of enterprise survival and development. The traditional employer era has also ended with the development of market economy. Large and medium-sized enterprises pay more and more attention to human resources construction. At the same time, more and more enterprises pay attention to "people-oriented" in human resource management, pay attention to the construction of enterprise employer brand, build their own employer brand while building enterprise brand, in order to better attract and retain talents.

如何吸引和保留人才，我们认为可以从以下几方面加强：

How to attract and retain talents can be strengthened in the following aspects:

一、企业文化留人，各行各业都有各自不同的行业特点，同时每家企业都有自己的企业文化，企业文化是一种软实力。随着企业规模的扩大，企业管理者越来越多得关注企业文化的建设。企业文化的导向功能、凝聚功能、约束功能、激励功能、调试功能辐射功能是不容忽视的，其中特别是凝聚功能。

1、 Corporate culture keeps people. All walks of life have different industry characteristics. At the same time, each enterprise has its own corporate culture. Corporate culture is a kind of soft power. With the expansion of enterprise scale, enterprise managers pay more and more attention to the construction of enterprise culture. The guiding function, cohesion function, restraint function, incentive function, debugging function and radiation function of corporate culture can not be ignored, especially cohesion function.

企业文化以人为本，尊重人的感情，从而可以在企业中造成了一种团结友爱、相互信任的和睦气氛，强化了团体意识，使企业职工之间形成强大的凝聚力和向心力。共同的价值观念形成了共同的目标和理想，职工把企业看成是一个命运共同体，把本职工作看成是实现共同目标的重要组成部分，整个企业步调一致，形成统一的整体。这时，“企兴我荣，企衰我耻”成为职工发自内心的真挚感情，“爱企如家”就会变成员工的实际行动，做到“家的感觉真好——企业文化留人”。

The corporate culture is people-oriented and respects people's feelings, which can create a harmonious atmosphere of unity, friendship and mutual trust in the enterprise, strengthen the group consciousness, and form a strong cohesion and centripetal force among the employees of the enterprise. Common values form common goals and ideals. Employees regard the enterprise as a community of common destiny and their own work as an important part of achieving common goals. The whole enterprise moves in unison and forms a unified whole. At this time, "enterprise prosperity and enterprise decline" has become the sincere feelings of employees from the heart, "loving enterprise as home" will become the actual actions of employees, so as to "feel good at home - keep people in corporate culture".

二、事业留人，每个人都有自己的职业规划有自己的人生理想工作目标，事业成功是每个人的梦想。人的大部分时间都在工作，随着现在人的价值体系的发展，在要求满足基本生活需要的同时，考虑更多的可能是个人价值的体现，工作环境、工作发展空间、人际关系、个人能力提升等都会考虑在内，这些也都是人力工作需要要正式的问题，努力做到“工作并快乐着——事业留人”。

2、 Career retention, everyone has their own career planning, have their own life ideals and work goals, career success is everyone's dream. People spend most of their time working. With the development of people's value system, they are required to meet the basic needs of life. At the same time, they also consider the embodiment of personal value. The working environment, work development space, interpersonal relationship and personal ability improvement will be taken into account. These are also the problems that need to be formal in human work, Strive to "work and be happy - keep people in your career".

三、制度留人，无规不成方圆，大到一个小到一个组织都有适合自己的规章制度，如果没有规章制度社会将混乱不堪，制度在规范人们行为的同时也会给人以希望和激励，规章制度面前人人平等。企业也是如此，特别是大中型企业一定要有完整的、齐全的、适合本企业的规章制度来规范企业员工行为，员工严格按企业规章制度执行，有完备的企业制度做支撑。做到“无规矩不成方圆——制度留人”。

3、 Systems retain people without rules. As large as a country and as small as an organization, they all have their own rules and regulations. Without rules and regulations, the society will be in chaos. The system will not only standardize people's behavior, but also give people hope and encouragement. Everyone is equal in front of rules and regulations. The same is true of enterprises, especially large and medium-sized enterprises, which must have complete and complete rules and regulations suitable for the enterprise to regulate the behavior of employees. Employees shall strictly implement the rules and regulations of the enterprise and be supported by complete enterprise systems. Achieve "no rules, no radius - system retention".

四、薪酬留人，薪酬是员工工作首要考虑的要素，企业在调查同行业薪酬水平的基础上，薪酬要保证基本薪酬“吃得饱”，奖金“干得好”，福利“走不了”，体现薪酬上的竞争力，特别是对一些紧缺人才方面，企业多出一块钱他们创造给企业的价值可能要多出一百块钱，保证“钱要用在刀刃上——薪酬留人”。

4、 Salary retention is the primary consideration for employees. On the basis of investigating the salary level of the same industry, enterprises should ensure that the basic salary is "full", the bonus is "well done" and the welfare is "unable to go", reflecting the competitiveness in salary, especially for some talents in short supply, If an enterprise gives an extra dollar, the value they create to the enterprise may be more than 100 yuan to ensure that "the money should be used on the blade - salary retention".

五、感情留人，人是感情的动物，而且是感情丰富的动物，在一个环境久了，在一个团队久了，合作的时间长了，都会舍不得的。就像员工生日，企业通过广播为员工献上一份生日的祝福；员工生病了，公司领导一句关怀的话语，就会使员工倍感亲切，团队间大家相互帮助合作营造一种和谐的工作环境，做好“得人心者得天下——感情留人”。

5、 Emotional retention, people are emotional animals, but also emotional animals, in an environment for a long time, in a team for a long time, cooperation for a long time, will be reluctant. Just like employees' birthdays, enterprises offer a birthday blessing to employees through radio; When an employee is ill, a caring word from the company's leaders will make the employee feel more cordial. Everyone in the team will help and cooperate with each other to create a harmonious working environment and do a good job of "those who win the hearts of the people win the world - feelings keep people".

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